BRAND’S Genuine Bird’s Nest’ Reiterates its Number 1 Top Market Share And Launch Romantic Campaign,

BRAND’S Genuine Bird’s Nest’ Reiterates its Number 1 Top Market Share And Launch Romantic Campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’ for the coming Valentine day


‘BRAND’S Genuine Bird’s Nest’ -- the leader in the genuine bird’s nest market with top 61% market share according to the Nielsen (Thailand) Company’s report-- announced to invest more marketing activities this year to emphasize the image of premium quality product for love and care. Released in the previous quarter, the latest New Formula of BRAND’S Genuine Bird’s Nest, special with a larger amount of high quality bird’s nest only collected from natural cave, gained a huge success from the exclusive couple, Aom (Phiyada) & Art (Sara), introduced as the BRAND’s Love Ambassador. To celebrate the coming Valentine’s month, the brand new romantic campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, will be launched to represent the priceless love and care product given to the one you love.

Tul Wongsuphasawat, General Manager (Marketing & Business Management) of Cerebos (Thailand) Ltd., revealed the 2010 marketing policies for BRAND’S Genuine Bird’s Nest that, the apparent success in strengthening the image of BRAND’S Bird’s Nest, has been proving that we are truly considered the love and care representative for your special person. Our image was well represented by such lovely BRAND’S Love Ambassador like ‘Pat (Suthasinee Puthinan) and Mark Gary Rodriques’. Meanwhile the latest couple for October 2009, ‘Aom (Piyada) & Art (Sara Jutharattanakun), also perfectly built the image of ‘BRAND’S Genuine Bird Nest, the Fulfillment of Love’. Introduced to the market recently, the newly invented ‘New Revised Formula of BRAND’S Genuine Bird Nest’ is made merely from 100% pure bird's nest from natural cave by which the advanced ‘Genuine Bird’s Nest Test Machine’ guaranteed their finest grade. The nutritious beverage contains a larger amount of bird’s nest meat comparing to other’s products and is produced along 149 effective manufacturing and quality control procedures to ensure the premium product.

According this outstanding strength, ‘BRAND’S Genuine Bird’s Nest’ has been widely accepted leading to achieve a majority market share in the bird’s nest beverage since 1988. As usual, the Nielsen (Thailand) Company Ltd., conducted the distribution channel research on bird’s nest beverage market in September 2009 and reported that ‘BRAND’S Genuine Bird’s Nest’ remained the market leader of the bird’s nest beverage. The market share hit 61% of Bt 2,500,000,000 market value and is increasing by every distribution channel. Being successful as the market leader, ‘BRAND’S Genuine Bird’s Nest’, keeps endeavoring to do the research and development to fulfill the customer’s lifestyle and need.

The emotional marketing is yet employed in the first quarter of 2010 by which the new campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, launched to emphasize ‘BRAND’S Genuine Bird’s Nest’ as a precious present not only offered for special occasion but in regular life. The new selling point targets more specifically at young working couple to buy ‘BRAND’S Bird’s Nest for the Valentine’s present and provides another occasion for our loyal customers to show their love and care.

To build a wide recognition of the campaign, the marketing activities are budgeted for Bt 40,000,000 during the Valentine’s Festival including launching the fresh TV ad, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, starred by BRAND’S Love Ambassador--Aom (Piyada) & Art (Sara Jutharattanakun). The story features their marriage life after the sweet wedding describing that their love does not become less and less. Instead, they share more and more love and care by fulfilling their love life everyday with the ‘New Revised Formula of BRAND’S Genuine Bird’s Nest’. The TV ad will be broadcast nationwide on this 4th February.

“For the festival of love this year, we organize 360?advertising and public relations strategies in both above the line and below the line media, especially the television, radio, publications and out of home media, in order to stimulate the marketplace and emphasize the image of ‘BRAND’S Genuine Bird’s Nest’ as the precious present to fulfill and express more love and care to your special person” said Tul.

AFTERWORK COCKTAILS + CONES, 27 January 2010 at Plaza Athenee Bangkok, A Royal Meridien

Enjoy a chic and cultured after-work soiree and engage in stimulating conversation at the Glaz Bar. Experience the ultimate in sophistication and pamper yourself by sipping signature cocktails created by our master mixologist. Exciting flavours, cutting-edge canap้s, Thai Tapas and exclusive Swiss Mึvenpick ice cream cones are always a treat.
Take a new perspective on life after work at the Glaz Bar!
Entrance fee 500 Baht net per person.

Special privilege package 1,200 Baht net per person: Afterwork Cocktails + Cones followed by dinner buffet at The Rain Tree Caf้ (1,050 Baht net per person for Wine Ambassador Club Member.

dusitD2 baraquda pattaya invites Pattaya Cross Bay Swimmers to “Stay & Swim”

dusitD2 baraquda pattaya together with Rotary Club of Jomtien-Pattaya has specially designed a “Stay & Swim” package, from 12 -18 November 2009, to support the 6th Pattaya Cross Bay Swim, an annual children’s fundraising event. This exclusive package is created for participants only, providing them a delightful stay, with healthy meals and energy drinks prior to event.


dusitD2 baraquda pattaya offers a healthy respite as a tribute to this year’s Pattaya Cross Bay Swim, which takes place on 15 November 2009, organised by Rotary Club of Jomtien-Pattaya. Before and after taking the plunge at the charity event, participants can enjoy package offers which include, a night’ stay in an ocean themed deluxe room, power-generated welcome drink, daily “Breakfast for Champion”, four-course light dinner prepared by the prestige Chef Allan Ho, complimentary transportation to the event, and energy drinks on the day of the race.

Package is priced from THB 3,499 ++. Additionally, 5% of the total package price will be contributed as a donation to the orphanage at Camillian Social Center, Rayong as part of the “dusitD2 cares,” dusitD2 baraquda pattaya’s Corporate Social Responsibility (CSR) programme. dusitD2 baraquda pattaya has created this opportunity for participants to contribute further, even by just relaxing.
Cross Bay Swim

With the money raised by the Cross Bay Swim, and with help from Rotary Clubs, plus inland and overseas donations, the foundation has put clean water Filtration Equipment in over 31 schools, which means that over 6,000 children are now drinking clean water at school, and can take some home for their families.
Rotary Foundation

The mission of The Rotary Foundation is to enable Rotarians to advance world understanding, goodwill and peace through the improvement of health, the support of education and the alleviation of poverty. The Rotary Foundation is a not-for-profit corporation that is supported solely by voluntary contributions from Rotarians and friends of the Foundation who share its vision of a better world.

Malaysia says its Red Bull is cocaine-free

       Malaysia's health ministry last week assured the public that Red Bull sold in that country was imported directly from Thailand and packaged locally.
       Bernama quoted Nooraini Othman, director of the Malaysian food quallity and safety division, as saying the country did not import Red Bull and Red Bull Cola from Austria. Those products manufactured in Austria were banned in places like Germany, Taiwan and Hong Kong after trace amounts of cocaine were detected in them.

Made in Thailand

       The Food and Drug Administration says Krathing Daeng Cola energy drinks sold in Thailand had a different formula to Red Bull drinks sold overseas that contained tiny amounts of cocaine.
       FDA secretary-general Pipat Yingsaree said Krathing Daeng (red bull)Cola energy drinks were manufactured only in Thailand.
       German authorities found cocaine in Red Bull Cola products sold in that country. The German drink was developed by Red Bull GmbH in Austria and produced in Switzerland.

THE HEART OF INNOVATION

       To survive or compete today, you need to have an edge that makes you different. This edge, or innovation, can be a process, a design, a business model or even a marketing approach.
       One way of having a point of difference is by design, like the iPod. An iPod is really "just" an MP3 player - its function is much the same as others. But it's the iPod's greatly improved quality and design that set it apart.
       Closer to home, Red Bull is another leading example of innovation. It began as a caffeinated drink in Thailand favoured by drivers and labourers working long hours and needing an energy boost. The drink's association with this group meant it was looked down upon by those from higher socio-economic classes. It took an Austrian to realise its potential and develop it into an iconic international brand.
       While Red Bull in many countries is still targeted at night workers, it has moved up in status as these workers are often in the entertainment industry. The drink is also used now as a cocktail ingredient, and has also been targeted at young people and extreme sports. It is an interesting case study of how "association" can create brand value and an innovative approach to marketing.
       In terms of innovative business models, a good example is e-commerce and Amazon.com. Instead of people having to go into a shop to buy books, they could do it over the internet. Amazon was able to target a worldwide market, create economies of scale, and increase choice for buyers.
       Although Amazon started as a channel, the business model continued to evolve, with suggested purchases, reviews, online communities and then expansion to a wide range of new business lines. It is a perfect illustration of how innovation is progressive, and not a static situation.
       An example of business process innovation is shortening production time. If one company says it can produce something for me in a month, while another says it can produce it in a week - which would I choose? Naturally I would go for the one that will give me what I want faster. Henry Ford's famous process innovation was establishing the assembly line for the production of motorcars, rather than having each worker producing a single car.
       Although people tend to think of innovation as something new, in fact it can be just a different way of doing something old, such as the knife that rubber tappers use. An innovative company came up with the idea of giving rubber tappers a knife with a removable blade, similar to the blade that fits into a razor. This meant they could replace the blade without replacing the knife, saving money and improving their efficiency as the sharper blade made more precise cuts in the tree to extract the rubber.
       If there is a common theme in all these examples, it is that innovation comes in many shapes and forms. Indeed it rarely conforms to the stereotype of a brand new invention, but rather is an improvement on something that already exists.
       Another important point to remember about innovation is that it is not a single step but can be an evolution. One innovation leads to another.
       In these challenging times it is vitally important to keep thinking of how you can do things differently and better. Once you have taken the first step on the road to innovation you may be pleasantly surprised as to where the journey leads you.
       Virasak Sutanthavibul is an executive vice-president at Bangkok Bank Plc. This is part of a bi-monthly series of articles written by executives of the bank to educate the readers on ways to do business domestically and internationally under current market conditions.

Cocaine in drink

       The Food and Drug Administration has ordered a test on Red Bull Cola energy drinks after German authorities banned the product when it was found to contain traces of cocaine.
       FDA secretary-general Pipat Yingseree said the agency was collecting samples of the drink for testing.
       German authorities found 0.4 microgrammes of cocaine per litre of the drink and imposed a ban on sales for fear it violated drug laws.
       Traces of extract of coca leaf were found in the Red Bull Cola. While in such small amounts it did not pose a health threat, the drink could not be classified as a foodstuff but as a drug and needed a special licence.
       Dr Pipat said the results of the test are expected next week.