Channel 0313 Drink Mineral and Stimulating

BRAND’S Genuine Bird’s Nest’ Reiterates its Number 1 Top Market Share And Launch Romantic Campaign,

2010-02-07T03:21:00.001-08:00

BRAND’S Genuine Bird’s Nest’ Reiterates its Number 1 Top Market Share And Launch Romantic Campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’ for the coming Valentine day

‘BRAND’S Genuine Bird’s Nest’ -- the leader in the genuine bird’s nest market with top 61% market share according to the Nielsen (Thailand) Company’s report-- announced to invest more marketing activities this year to emphasize the image of premium quality product for love and care. Released in the previous quarter, the latest New Formula of BRAND’S Genuine Bird’s Nest, special with a larger amount of high quality bird’s nest only collected from natural cave, gained a huge success from the exclusive couple, Aom (Phiyada) & Art (Sara), introduced as the BRAND’s Love Ambassador. To celebrate the coming Valentine’s month, the brand new romantic campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, will be launched to represent the priceless love and care product given to the one you love.

Tul Wongsuphasawat, General Manager (Marketing & Business Management) of Cerebos (Thailand) Ltd., revealed the 2010 marketing policies for BRAND’S Genuine Bird’s Nest that, the apparent success in strengthening the image of BRAND’S Bird’s Nest, has been proving that we are truly considered the love and care representative for your special person. Our image was well represented by such lovely BRAND’S Love Ambassador like ‘Pat (Suthasinee Puthinan) and Mark Gary Rodriques’. Meanwhile the latest couple for October 2009, ‘Aom (Piyada) & Art (Sara Jutharattanakun), also perfectly built the image of ‘BRAND’S Genuine Bird Nest, the Fulfillment of Love’. Introduced to the market recently, the newly invented ‘New Revised Formula of BRAND’S Genuine Bird Nest’ is made merely from 100% pure bird's nest from natural cave by which the advanced ‘Genuine Bird’s Nest Test Machine’ guaranteed their finest grade. The nutritious beverage contains a larger amount of bird’s nest meat comparing to other’s products and is produced along 149 effective manufacturing and quality control procedures to ensure the premium product.

According this outstanding strength, ‘BRAND’S Genuine Bird’s Nest’ has been widely accepted leading to achieve a majority market share in the bird’s nest beverage since 1988. As usual, the Nielsen (Thailand) Company Ltd., conducted the distribution channel research on bird’s nest beverage market in September 2009 and reported that ‘BRAND’S Genuine Bird’s Nest’ remained the market leader of the bird’s nest beverage. The market share hit 61% of Bt 2,500,000,000 market value and is increasing by every distribution channel. Being successful as the market leader, ‘BRAND’S Genuine Bird’s Nest’, keeps endeavoring to do the research and development to fulfill the customer’s lifestyle and need.

The emotional marketing is yet employed in the first quarter of 2010 by which the new campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, launched to emphasize ‘BRAND’S Genuine Bird’s Nest’ as a precious present not only offered for special occasion but in regular life. The new selling point targets more specifically at young working couple to buy ‘BRAND’S Bird’s Nest for the Valentine’s present and provides another occasion for our loyal customers to show their love and care.

To build a wide recognition of the campaign, the marketing activities are budgeted for Bt 40,000,000 during the Valentine’s Festival including launching the fresh TV ad, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, starred by BRAND’S Love Ambassador--Aom (Piyada) & Art (Sara Jutharattanakun). The story features their marriage life after the sweet wedding describing that their love does not become less and less. Instead, they share more and more love and care by fulfilling their love life everyday with the ‘New Revised Formula of BRAND’S Genuine Bird’s Nest’. The TV ad will be broadcast nationwide on this 4th February.

“For the festival of love this year, we organize 360?advertising and public relations strategies in both above the line and below the line media, especially the television, radio, publications and out of home media, in order to stimulate the marketplace and emphasize the image of ‘BRAND’S Genuine Bird’s Nest’ as the precious present to fulfill and express more love and care to your special person” said Tul.

AFTERWORK COCKTAILS + CONES, 27 January 2010 at Plaza Athenee Bangkok, A Royal Meridien

2010-01-30T03:17:00.000-08:00

Enjoy a chic and cultured after-work soiree and engage in stimulating conversation at the Glaz Bar. Experience the ultimate in sophistication and pamper yourself by sipping signature cocktails created by our master mixologist. Exciting flavours, cutting-edge canap้s, Thai Tapas and exclusive Swiss Mึvenpick ice cream cones are always a treat.
Take a new perspective on life after work at the Glaz Bar!
Entrance fee 500 Baht net per person.

Special privilege package 1,200 Baht net per person: Afterwork Cocktails + Cones followed by dinner buffet at The Rain Tree Caf้ (1,050 Baht net per person for Wine Ambassador Club Member.

dusitD2 baraquda pattaya invites Pattaya Cross Bay Swimmers to “Stay & Swim”

2009-11-21T00:05:00.001-08:00

dusitD2 baraquda pattaya together with Rotary Club of Jomtien-Pattaya has specially designed a “Stay & Swim” package, from 12 -18 November 2009, to support the 6th Pattaya Cross Bay Swim, an annual children’s fundraising event. This exclusive package is created for participants only, providing them a delightful stay, with healthy meals and energy drinks prior to event.

dusitD2 baraquda pattaya offers a healthy respite as a tribute to this year’s Pattaya Cross Bay Swim, which takes place on 15 November 2009, organised by Rotary Club of Jomtien-Pattaya. Before and after taking the plunge at the charity event, participants can enjoy package offers which include, a night’ stay in an ocean themed deluxe room, power-generated welcome drink, daily “Breakfast for Champion”, four-course light dinner prepared by the prestige Chef Allan Ho, complimentary transportation to the event, and energy drinks on the day of the race.

Package is priced from THB 3,499 ++. Additionally, 5% of the total package price will be contributed as a donation to the orphanage at Camillian Social Center, Rayong as part of the “dusitD2 cares,” dusitD2 baraquda pattaya’s Corporate Social Responsibility (CSR) programme. dusitD2 baraquda pattaya has created this opportunity for participants to contribute further, even by just relaxing.
Cross Bay Swim

With the money raised by the Cross Bay Swim, and with help from Rotary Clubs, plus inland and overseas donations, the foundation has put clean water Filtration Equipment in over 31 schools, which means that over 6,000 children are now drinking clean water at school, and can take some home for their families.
Rotary Foundation

The mission of The Rotary Foundation is to enable Rotarians to advance world understanding, goodwill and peace through the improvement of health, the support of education and the alleviation of poverty. The Rotary Foundation is a not-for-profit corporation that is supported solely by voluntary contributions from Rotarians and friends of the Foundation who share its vision of a better world.

Malaysia says its Red Bull is cocaine-free

2009-09-16T23:30:00.001-07:00

Malaysia's health ministry last week assured the public that Red Bull sold in that country was imported directly from Thailand and packaged locally.
Bernama quoted Nooraini Othman, director of the Malaysian food quallity and safety division, as saying the country did not import Red Bull and Red Bull Cola from Austria. Those products manufactured in Austria were banned in places like Germany, Taiwan and Hong Kong after trace amounts of cocaine were detected in them.

Made in Thailand

2009-09-16T23:29:00.001-07:00

       The Food and Drug Administration says Krathing Daeng Cola energy drinks sold in Thailand had a different formula to Red Bull drinks sold overseas that contained tiny amounts of cocaine.
       FDA secretary-general Pipat Yingsaree said Krathing Daeng (red bull)Cola energy drinks were manufactured only in Thailand.
       German authorities found cocaine in Red Bull Cola products sold in that country. The German drink was developed by Red Bull GmbH in Austria and produced in Switzerland.

THE HEART OF INNOVATION

2009-09-16T23:27:00.002-07:00

       To survive or compete today, you need to have an edge that makes you different. This edge, or innovation, can be a process, a design, a business model or even a marketing approach.
       One way of having a point of difference is by design, like the iPod. An iPod is really "just" an MP3 player - its function is much the same as others. But it's the iPod's greatly improved quality and design that set it apart.
       Closer to home, Red Bull is another leading example of innovation. It began as a caffeinated drink in Thailand favoured by drivers and labourers working long hours and needing an energy boost. The drink's association with this group meant it was looked down upon by those from higher socio-economic classes. It took an Austrian to realise its potential and develop it into an iconic international brand.
       While Red Bull in many countries is still targeted at night workers, it has moved up in status as these workers are often in the entertainment industry. The drink is also used now as a cocktail ingredient, and has also been targeted at young people and extreme sports. It is an interesting case study of how "association" can create brand value and an innovative approach to marketing.
       In terms of innovative business models, a good example is e-commerce and Amazon.com. Instead of people having to go into a shop to buy books, they could do it over the internet. Amazon was able to target a worldwide market, create economies of scale, and increase choice for buyers.
       Although Amazon started as a channel, the business model continued to evolve, with suggested purchases, reviews, online communities and then expansion to a wide range of new business lines. It is a perfect illustration of how innovation is progressive, and not a static situation.
       An example of business process innovation is shortening production time. If one company says it can produce something for me in a month, while another says it can produce it in a week - which would I choose? Naturally I would go for the one that will give me what I want faster. Henry Ford's famous process innovation was establishing the assembly line for the production of motorcars, rather than having each worker producing a single car.
       Although people tend to think of innovation as something new, in fact it can be just a different way of doing something old, such as the knife that rubber tappers use. An innovative company came up with the idea of giving rubber tappers a knife with a removable blade, similar to the blade that fits into a razor. This meant they could replace the blade without replacing the knife, saving money and improving their efficiency as the sharper blade made more precise cuts in the tree to extract the rubber.
       If there is a common theme in all these examples, it is that innovation comes in many shapes and forms. Indeed it rarely conforms to the stereotype of a brand new invention, but rather is an improvement on something that already exists.
       Another important point to remember about innovation is that it is not a single step but can be an evolution. One innovation leads to another.
       In these challenging times it is vitally important to keep thinking of how you can do things differently and better. Once you have taken the first step on the road to innovation you may be pleasantly surprised as to where the journey leads you.
       Virasak Sutanthavibul is an executive vice-president at Bangkok Bank Plc. This is part of a bi-monthly series of articles written by executives of the bank to educate the readers on ways to do business domestically and internationally under current market conditions.

Cocaine in drink

2009-09-16T23:27:00.001-07:00

       The Food and Drug Administration has ordered a test on Red Bull Cola energy drinks after German authorities banned the product when it was found to contain traces of cocaine.
       FDA secretary-general Pipat Yingseree said the agency was collecting samples of the drink for testing.
       German authorities found 0.4 microgrammes of cocaine per litre of the drink and imposed a ban on sales for fear it violated drug laws.
       Traces of extract of coca leaf were found in the Red Bull Cola. While in such small amounts it did not pose a health threat, the drink could not be classified as a foodstuff but as a drug and needed a special licence.
       Dr Pipat said the results of the test are expected next week.

A million baht dinner at home

2009-09-12T19:35:00.000-07:00

       Though it was only three hours before the evening started, the scene wasn't at all frenetic. Some chefs were even humming to the music that came from the guest's family living room as they casually worked their way in and around a private kitchen. There was no sign of tension, no strict procedures and no arguments.Only laughter and some light jokes were heard interrupting the clanking sounds of the one-million-baht cooking venture.
       Some people might see it as a vulgar luxury, others might call it a boon. In an era when food is more than simply a source of nutrients, people may regard it as a national heritage, one of life's rewards, a way to escape, a channel to show off their status - or even a way of doing some good for society. And an example of that was beginning to take shape in front of me.
       It was an aftermath of the Bangkok Chefs Charity Gala Dinner held at the Mandarin Oriental, Bangkok on July 27,which was graced by the presence of HRH Princess Maha Chakri Sirindhorn.
       The event featured 16 executive chefs from Thailand's leading hotels in Bangkok and Phuket who teamed up to cook a seven-course meal to a full house of guests with all proceeds going to the Sai Jai Thai Foundation and under-privileged children at three remote schools in Chiang Mai province.
       One of the highlights of the charity dinner was a series of live auctions for 16 participating chefs to raise more funds for the charity. The highest bidders would get to choose their favourite chefs to cook for one night at their private residence.
       The bidding price stopped at one million baht, and the Yoovidhya family of the world-famous Red Bull empire won the final auction. This meant the four executive chefs of their choice would come to their family home and cook a special dinner for them and their guests.
       The date they chose was Friday, September 4 and the occasion was to celebrate Chalerm Yoovidhya's birthday,which was the day before, and there were to be 14 guests.Leading the gastronomic dream team from four of Bangkok's most prestigious hotels to cook for Chalerm's birthday dinner was Norbert Kostner of the Mandarin Oriental Bangkok, with Nicolas Schneller of Four Seasons Hotel Bangkok,Degan Suprijadi from the Banyan Tree Bangkok and Martin Faist the from Plaza Athenee Bangkok.
       "Khun Chalerm gave us a free hand to create the menu,so each of us came up with our own dishes," said chef Norbert."The menu consisted of canapes, appetisers, main courses, a platter of desserts and petits fours.
       "It was an exciting occasion for us. The host had donated a million baht for a very good cause, so we're working hard too to make sure that this meal is impressive.
       "Each one of us has chosen the best ingredients we could find. I brought with me cepes and chanterelle mushrooms I picked myself on a recent visit to Alpine forests in Italy to use in one of the main dishes."
       Cooking at a private residence is nothing out of the ordinary for this team of highly experienced chefs. They have cooked at palaces for members of the royal family, at the homes of A-list celebrities, business tycoons and welloff households, with the number of guests ranging from 5 to 40. So was this astronomically-priced dinner at the Yoovidhya family home was just another of their many outside caterings?
       "I think there's something more than the cash value that make this occasion worth a page of Bangkok's dining history," said chef Norbert.
       "To begin with, it's the first time that the executive chefs from four of Bangkok's top hotels - who are supposed to be rivals in the business - are working together in the small kitchen of a private home. Secondly, everyone is doing it as a part of a merit-making activity to benefit those in need.
       "Actually, it doesn't matter where we cook and who we cook for; every time we cook, we try to do the best we can.But this occasion is special because I get to work with three fellow chefs from other hotels.
       "Everybody thought that we were going to fight, but no. We're friends. We don't fight, we don't even argue. We just sit down and discuss how we were going to work. It's sabai sabai .""It's great that the four of us got to put everything together and brought our own style of cuisine," said chef Nicolas Schneller."It's nice that everybody has something different to present.Each of us tried not to repeat what the others were doing."
       "We have to take it seriously too,because the host trusted us to make a very special dinner," said chef Degan Suprijadi."But there's a lot of professionalism here, and everyone's working together and giving a helping hand, so nothing to be nervous about. The aim here is to enjoy."
       Before the event, chefs Norbert and Degan came to take a good look at the kitchen and took photographs to send to the other two chefs.
       "Actually, this was very important,because if you don't see the kitchen beforehand you won't know what to expect," said chef Degan.
       "Once you've seen the place you can mentally prepare yourself and plan your work. After we came to inspect the kitchen we felt very comfortable because it's a good size and it's modern."
       Even so, it was not easy to fit eight people (four working chefs and their assistants) into the Yoovidhya's pantrystyle kitchen; but chef Degan insisted that it was a lot better than many places he had come across.
       "I've worked in smaller kitchens than this," he said."I once worked in a kitchen that had absolutely nothing and I had to bring my own chinaware. I've worked in jungle in the middle of Sri Lanka, and in remote areas like in Tibet.
       "Even worse, I've worked in private homes where I wasn't allowed to use their equipment. Sometimes they won't even let you in the kitchen and have to do the cooking outside. Many times the kitchen isn't exactly what you imagine,so you have to be flexible.
       "We're very happy because our guests tonight are very kind. They have given us the freedom not only to create the menu, but also to have full use of everything in the kitchen."
       If you are wondering what a-millionbaht family dinner ought to look like,the word is not "self important." On the contrary, I'd say the demeanour was one of humility.
       "The reason behind this dinner is the intention is to give support to charity," said Chalerm Yoovidhya, the host of the evening.
       "The meal itself is a bonus. Tonight,everyone - the chefs, their assistants,my guests and my family - are all part of a charitable enterprise.
       "I don't think the four chefs came here just to cook. Deep inside they know they are also making merit as they're not getting paid in any other way. And the ingredients were supplied by their hotels, so everybody here has made a contribution to the charity."
       "The idea of the Bangkok Chefs Charity Gala Dinner is very unique for Thailand, and the fact that all the proceeds from this charity gala dinner event would go to Sai Jai Thai Foundation inspired us to take part," said Daranee Yoovidhya,the lady of the house.
       "Even if the bidding had gone higher I would have kept on. I wasn't thinking about the meal, so don't ask me if it's worth it or not. It's not as if we donated the million baht in exchange for the chefs. Our aim was to help, and the fact that we have these four chefs coming to our house to cook together in our own kitchen tonight is a big plus."
       Travelling the world with opportunities to enjoy dishes at Michelin-starred restaurants, the couple were glad to see that the food and hospitality industry in Thailand has developed to a world-class standard - whether it's the quality of ingredients, skills of chefs or forms of presentation.
       "Foreign people that I meet often say how good the food in Thailand is and that Thai hospitality is first class. I believe that it could help boost the country's tourism and make Thailand one of the best gastronomic destinations in the world," said Chalerm.
       "At the same time, our local ingredients, especially those from the Royal Projects, have proved to be equal to those harvested in the West."
       It was a casual dinner for family members and close friends, with 14 people seated around a long dining table enjoying great culinary creations by a team of world-class chefs.
       "Tonight's dinner has shown that the high culinary standard in Thailand can match those anywhere in the world. It's even better because our hospitality industry can cater for all kinds of requests,such as home catering with a special team of chefs," said Chalerm.
       "With their culinary experience and professionalism I'm sure they can create all sorts of culinary delights to celebrate any occasion. The beautiful dinner they created tonight will surely make a perfect evening."

NEW EXCISE RULES MULLED

2009-08-27T00:30:00.000-07:00

       The Excise Department plans to change the tax law in order to collect more excise duties from auto-makers, beverage producers and operators of nightclubs and discotheques.
       Chumpol Rimsakorn, director of the legal office at the Excise Department, said yesterday the agency's idea was to calculate tax based on the retail price instead of on the factory price, which is the current practice.
       Manufacturers such as auto-makers have taken advantage of a loophole in the excise law by declaring artificially low prices in order to avoid full tax payment, he told participants at a seminar on excise matters.
       He said the department wanted to review the calculation formula by collecting tax on a retail-price basis instead. Otherwise, it will tell manufacturers that the new tax formula will be in line with that for imported items.
       The department also claimed that producers of energy beverages had taken advantage of a legal loophole by mixing fruit juice into their products and paying less tax.
       Chumpol said the agency would require producers to increase the proportion of fruit juice to the international benchmark level if they wanted to pay less excise duty.
       Operators of nightclubs and discos, meanwhile, may in future have to pay full taxes as the department will revise regulations related to this type of business.
       It will put in place a new definition of nightclub and disco businesses in order to solve the problem of operators declaring themselves as restaurants to avoid tax, Chumpol said.
       Tax officials will no longer have to rely on their personal judgement as to who is subject to excise payment when clear rules are put in place, he said.
       Chumpol added that the department expected to propose the legal changes to the Cabinet in October, with possible implementation by the end of the year.

SORRY, NO COCAINE IN OUR RED BULL COLA

2009-08-27T00:25:00.000-07:00

       The Food and Drug Administration yesterday urged consumers to stay calm, saying that the Red Bull Cola that reportedly showed traces of cocaine was not the same as the version sold in Thailand.
       "The Red Bull Cola formula as appeared in the news in Germany was developed by Red Bull GmbH in Austria and manufactured in Switzerland.
       "Meanwhile, the Red Bull Energy Drink marketed in Taiwan was manufactured and exported by Red Bull GmbH in Austria," FDA secretary-general Pipat Yingseri said.
       The cola product sold locally is manufactured by Kratingdaeng Cola Co Ltd.
       The FDA has collected all samples of cola drinks available in the domestic market for lab tests, he said. The results should be known next week.
       If cocaine is found in any drink, the manufacturer will be liable to imprisonment of up to 20 years and a fine of Bt2 million-Bt5 million, he said.
       Red Bull Simply Cola was pulled from shelves in parts of Germany last week due to a study that showed it contained minute traces of cocaine, at 0.4 micrograms per litre.
       Taiwan confiscated up to 18,000 cases of Red Bull products, while in Hong Kong, Red Bull drinks have been pulled from the shelves while authorities test them.
       Yesterday, Red Bull also issued a statement, even though Red Bull Simply Cola is not available in Taiwan, saying that Red Bull Energy Drink, unlike sister beverage Red Bull Simply Cola, is not flavoured from "decocainised" coca leaves.
       "There were some concerns in Germany about the legal qualification of decocainised coca leaf extract that is issued in the production of an entirely different product - one that is not even available in Taiwan or any other Asian market - Red Bull Simply Cola and not [Red Bull] Energy Drink," the statement said.
       "It would have been absolutely impossible for the Taiwanese authorities to have found traces of cocaine in Red Bull Energy Drink. Red Bull Energy Drink does not even contain decocainised coca leaf extract."